Viva Móvil by Jennifer Lopez

The title says it all. A new Verizon reseller (people keep saying the word mvno, I think the partnership is much tighter than that of an mvno-network though) by J.Lo, but the name sort of makes me think they are selling lipstick and mascara, rather than phones..

Viva Movil was born from the idea that you deserve a better shopping experience - Jennifer Lopez

It's directed at the Latino population in America, which may or may not work, I don't have that much knowledge around this area tbh, is it something people will go for?

J.Lo is the chief creative officer, and majority owner, which sets this situation apart from the others such as Blackberry/Alicia Keys etc.

It sounds like they are going to be pushing bling accessories too....