New Editors' Choice layout in Google Play Store

Upon my daily browse of the Google Play Store i went in to Editors' Choice to see something completely different!
As you can see Google have gone from the 2 apps, no description that you can still see in Staff Choices to this more snazzy looking screen with a brief description of the app too! It makes me wonder whether this is a sign of things to come from Google?
Have a look for yourself and let us know what you think!