Hi Hey Hello by Samsung
You know what... Samsung really hit a winner here.
What better way to advertise (because that's effectively all this is) your new smartphone and its features, than to create a musical short film (music video?) around it.
And I actually quite like the music too, always a bonus!
It's things like this that have helped project Samsung to the top of the phone charts. Obviously they spend a hell of a lot of money on marketing, but you also have to get it right too, and they seem to get it right more than they get it wrong (the sports team playing pop music together in the changing room for example!).