Google Wins Patent For Its Logo Changing Method
In what I can only describe as another WTF of the American Patent system, google have been awarded a patent for their logo, or more specifically, a way of enticing users to a website by periodically changing a logo. Yes, thats correct, if you now fancy changing your logo periodically, you are breaking a patent.
The actual patent abstract reads as:
A system provides a periodically changing story line and/or a special event company logo to entice users to access a web page. For the story line, the system may receive objects that tell a story according to the story line and successively provide the objects on the web page for predetermined or random amounts of time. For the special event company logo, the system may modify a standard company logo for a special event to create a special event logo, associate one or more search terms with the special event logo, and upload the special event logo to the web page. The system may then receive a user selection of the special event logo and provide search results relating to the special event.